I was just going to get situated with the lockers and laundry and such on Sunday, November 9th, and ended up staying for a circuit on weight machines, shooting some buckets for 15 or 20 minutes and enjoying the sauna and whirlpool.

Really felt the machine circuit yesterday - in a good way.

Got in very early today, should be taking a mid-day Y break.  I work long hours and hope to increase my effectiveness during those hours by sharpening the ax through exercise and general physical activity.   

Regards,
Keith

Last night I found this site in third place overall for googling Keith Klein.

Other sites of mine came in 6th, 7th and 9th.

Still looking for the # 1 spot!

Regards,
Keith

Still need to move up to number one, but just googled ‘Keith Klein’ and found myself ranked in five of the top ten!

Regards,
Keith

A common objection to marketing programs is, “everybody knows us.” With extremely rare exceptions, that’s just plain bogus.

Case in point: My friend and client, Jerry Schritz of Intelegist, LLC, had a large multi-division client here in Southeastern Wisconsin that he did a good-sized overhead loudspeaker paging job for, including on-going work from time-to-time in various buildings.

Jerry’s had good results from his website. 31 new customers and 45 or 46 jobs in under a year.

Last week he got a call. The call happened to come from a sister division of the large customer mentioned above. After 20 questions, the specifier learned Jerry had all the right answers and, moreover, was already certified to work in the plant by virtue of his previous work. Jerry, always astute, assumed the sister division learned about him from their sister plant and still asked if that was how the new customer - they asked him to start at 7 am the next morning - had learned of him. To Jerry’s surprise they replied, “nope, we found you on the web!”

The lessons in all this are that, even if a whole lot of people know about you, you’d be surprised how many don’t; and it is always important to ask how people found out about you.

Regards,
Keith

George Walther wrote a book, Power Talking, with a chapter about the use of the word ‘but’. Get that ‘but’ out of your mouth was the gist of the message.

ProHealthcare, the corporate entity for Waukesha Memorial Hospital and other healthcare facilities, runs a great commercial touting their position as one of the top 100 hospitals in America…except for the ‘but’.

The commercials tagline is “World Class but close to home.” The ‘but’ weakens the entire commercial. It would be much more powerful by replacing ‘but’ with ‘and’. World Class and close to home. That’s better.

Regards,
Keith

As noted six days ago on October 18th, I was coming up 7th, 9th and 10th when you googled “Keith Klein”.

Now I’m coming up 3rd, 5th, 7th and 10th. These results vary slightly hour by hour. My aim of course is first, and whatever else I can get.

In 3rd, my Amazon page at http://www.amazon.com/tag/keith%20klein

In 5th, a page that shows a video presentation of mine at http://www.wistube.com/modules/OYMVideos/view.php?vid=140

In 7th, a facebook page. Today this is for another ‘Keith Klein’ instead of my Facebook page at http://www.facebook.com/profile.php?id=729945226&ref=name

In 10th, my LinkedIn page at http://www.linkedin.com/in/webforging

That last result for my LinkedIn page used to be the first result when googling ‘Keith Klein’.

Well, we’re moving up, slowly but surely.

Regards,
Keith

Attorney Chris Moander speaking at WisOwners, October 31st

Join us at www.WisOwners.com for our “Lunch and Learn” next Friday, October 31st.

Chris Moander will share some insights on IP - intellectual property.

I met Chris at a WisOwners meetup and I’m glad to say we’ve become friends. Chris just completed a Wisconsin Business Owner Interview with me for our WBOI podcast series. All the details and registration are at http://networkmarket.meetup.com/

Regards,
Keith

Good conversation started over at http://webloggers.org/weblogging-discussion/1580-what-belongs-your-about-me-page.html about what belongs on your ‘About Me’ page of your blog.

Regards,
Keith

Technorati Profile

I found Alexa.com once again confusing OffYourMark.com with OnYourMark.com. While I was at the traffic details page for OffYourMark I clicked on “Edit Site Info” (uppler left). That gave me a page saying:

Separate a Merged Listing

Is http://offyourmark.com a different site than http://onyourmark.com/?

When Alexa crawls the Web, we merge listings for sites that we think have the same content. When we merge two or more sites, we combine their traffic to form one ranking and list them under the domain with the most traffic. With tens of millions of domains on the Internet, our automated procedures for determining which hosts are serving the same content may be incorrect and/or out-of-date.

To separate the merged listings, submit the form below.

Your Site

[textbox for site address]

Email

[Please enter your email address]

After completing that little item I got a new page that said,

Thank You

Thank you for confirming that http://www.offyourmark.com is not the same site as http://onyourmark.com/. We’ll fix our listings within about a week. You don’t have to take any further action, but you may wish to return after http://www.offyourmark.com has its own listing to edit http://www.offyourmark.com’s contact information.

Well, thank you Alexa. Perhaps I should have looked harder before complaining, though it is nice not to have to look too hard… I shouldn’t throw stones as I live in the glass house of theBubbler.com - a large, complex site that still needs a lot of simplification and user-friendliness.

Regards,
Keith Klein